About
Describe the moment. Find your style.
decoded is a style search engine evolving into a personal stylist. Tell us where you're going, when you'll wear it, and the mood you want—we'll find styles you can actually use.
What we do
Search engines are good at finding product names. They are much less useful when the question is ‘What should I wear to an exhibition?’ or ‘What works for a summer first date without feeling too formal?’
decoded starts with that kind of question. It interprets the occasion, season, mood, dress code, and anything you want to avoid, then surfaces visual references that fit the whole request.
From there, you can understand why a style works, see the item combination behind it, and recreate it in a way that fits your preferences and budget. Budget is one option—not the entire value of the service.
How it works
Describe the moment
Say where and when you'll wear it, the mood you want, and any constraints—in your own words.
Decode the intent
The style agent defines ambiguous ideas such as office wear or first-date style before it searches.
Explore relevant references
See a focused set of visual references with the reason each one fits and where it differs.
Make it yours
Turn the reference into an item combination and refine future answers through your Style DNA.
What makes decoded different
Style search in natural language
Search for a situation and feeling—not just a person, brand, or product name.
Context before keywords
Occasion, season, gender preference, dress code, and exclusions shape the answer together.
References with a point of view
We explain the shared style logic and finish with a practical item combination, rather than ending with a wall of images.
A style profile that keeps learning
When you're signed in, Style DNA learns from what you choose so the next answer starts closer to your taste.
Our mission
Find a style for the moment you have in mind.
We want to make the space between ‘I need something to wear’ and ‘this feels like me’ much easier to navigate.
Who we build for
decoded is for anyone who has a scene in mind but not the fashion vocabulary to search for it—or who wants more useful references than a conventional image search can provide.
The team
decoded is built by a small team working across fashion, media, AI, and commerce. We're early, and we're focused on making style easier to describe, understand, and use.