About
Decode the Look. Recreate the Style.
DECODED is a style search engine evolving into a personal stylist. We curate celebrity and influencer style data and use AI to decode any look, then recommend a set of substitute products that recreate its style, fitted to your budget.
What We Do
Every day, millions of people see a celebrity or influencer look they love and ask the same question: How do I get that style?
DECODED answers that question, not by finding you one exact product, but by decoding the whole look. Our Cody Recreation Engine reads a look's Style Formula (what defines it, what's swappable) and recommends a substitute set that recreates the same style within your budget.
Our platform is built for people who don't just admire a look; they want to actually wear it. Whether the exact piece is findable or not, DECODED helps you go from inspiration to a styled outfit you can buy.
In short: a style search engine evolving into a personal stylist, built on the Cody Recreation Engine, a persistent Style DNA taste profile, and a growing data moat of curated celebrity and influencer style.
How It Works
Decode
Upload or pick a look. AI extracts its Style Formula: what to keep (the identity of the look) and what's replaceable.
Recreate
Style Matching recommends substitute products, per role (top, bottom, footwear, …), fitted to your budget and preferred retailers.
Build your Style DNA
The looks you pick, save, and decode refine a persistent taste profile, so future recommendations reflect your actual style, not just this one query.
Try it on (in beta)
For select items, a virtual try-on preview lets you see how a piece might look on you, a secondary feature alongside the core recommendation experience.
What Makes Us Different
Style-first, not SKU-first
We don't just match a product: we read the whole look's mood, silhouette, and color, then recommend what recreates that style.
A real taste profile, not a one-off query
Style DNA learns from what you pick and save, so recommendations get sharper the more you use decoded.
Budget-aware substitution
Every look comes with alternatives fitted to what you're willing to spend: the exact piece when it's findable, a close match when it's not.
Built on a real style data moat
We curate celebrity and influencer style data from Instagram and Pinterest at scale, and let AI do the rest.
Our Mission
Decode the Look. Recreate the Style.
We exist to remove the friction between loving someone's style and actually recreating it, turning “How do I get that look?” into a styled outfit you can buy today.
Who We Build For
DECODED is for globally minded Gen Z and Millennials who follow celebrity and influencer style on Instagram and Pinterest, and want to turn that inspiration into their own wardrobe. If you've ever saved a look just to figure out how to recreate it, DECODED is for you.
The Team
DECODED is built by a small team at the intersection of media, fashion, and commerce. We're early, ambitious, and focused on one thing: making the world's visual culture easier to explore and easier to shop.